So what is this ePaster thing anyway?
Answer: it’s a tool that lets you paste your Bojo into stuff.
It’s as simple as that. You download the ePaster, add your Bojo to it, and begin pasting. In fact, I’ll be using my own ePaster to add my Bojo at the end of this blog–it’s really just that easy.
But ease and brevity aren’t enough reasons to use something. Those Reebok pump-up shoes were easy, and quick to inflate, but what did they actually do? Correct, friends…they did nothing (though all the kids who had them would insist they made running easier, or something). Allow me to take a few moments to unpack just what sort of “stuff” the ePaster can drop your Bojo into.
Emails. Well, this is the obvious one, isn’t it? Whether you use webmail (Gmail, Yahoo, Hotmail, GoDaddy) or an email client (Outlook, Thunderbird, Macmail), the ePaster can stick your Bojo on the end of a new message. If you use multiple email addresses and multiple mail clients/webmails (as do I), this is the easiest universal solution to using your Bojo in all of them. If you alternate between emailing your personal contacts and your business contacts (as do I), the ePaster lets you cherry-pick which messages contain your Bojo. If you have multiple Bojos for different companies or different job roles (as do I), the ePaster allows you to switch back and forth between them.
Blogs. I hinted at this earlier. All blogging sites worth their salt are HTML-enabled. At the end of your blog, double-click your ePaster, and your Bojo becomes your new, personal, traffic-generating signature (scan on down to the bottom of this impeccably-written blog for an example).
Digital documents. Wow, that sounds hi-tech! Sorry to disappoint you terribly, but MS Word documents are digital documents. So lets picture a scenario in which you, clever soul, shall distinguish yourself. Scenario: you type up a truly inspiring report/paper, use the ePaster to add your Bojo as a signature, and email the document off to the head honcho/big fish/grand poobah of ____ organization. When they open the report on their computer, all those nifty tabs surrounding your Bojo will be live and active, and you’ve just put your personalized stamp on the whole thing.
Websites. Websites are built using HTML; Bojos are built using HTML. It’s a match made in Heaven! The ePaster can drop your Bojo’s HTML straight into your website’s source code, and continue your personal branding on all levels. If that all sounded just a bit too techy, check out exactly what I mean.
Starting to get the big picture? The ePaster takes the “email” OUT of “email signature”. Your online presence exists in blogs, on your website, in your published works: your personalized signature should work there too, shouldn’t it?
