I did some analysis last week. I wanted to see if I could quantify the value of my Bojo.
So, how do you prove the value of a product like a Bojo?
To start, I went to my statistics page. (www.emailideas.com, click on Login, then View Statistics). I noticed my Email Ideas Bojo was viewed about 50,000 times last year. Yes, I send a lot of emails. However, the real surprise was the click total. For the last 12 months, I had just over 2,000 clicks. That is 2,000 visitors to different pages at emailideas.com as a result of me sending emails to people.
I was kind of impressed with that number, but that really does not tell me the value of the Bojo. So I compared those numbers with our Google Adwords campaign. We buy keywords from Google for “email signature” and other keyword phrases, to drive people to our website. Those keywords cost between 75 cents and $1.25 per click. If you allow me to keep the math simple, I’m going to use a $1 per click average.
Now I have something. My Bojo produced $2,000 of traffic to our website in one year!!
Not bad for a product we give away for free.
John
